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TRUTH BEHIND FOOD
Posters
Each poster in the series carries a powerful, thought-provoking message about the consequences of sugar and caffeine overconsumption, as well as the dangers of a diet lacking in nutritional value. The visuals combine stark imagery with compelling facts to highlight the risks associated with poor dietary choices.
Interactive Stickers
A distinctive feature of these posters is the inclusion of removable stickers. These are designed to be taken directly from the poster and placed on items high in sugar, caffeine, or with minimal nutritional benefits, transforming the poster into an interactive tool for public advocacy.
Typography and Color
Bold, clear typography is employed to communicate the critical messages effectively. The color scheme is carefully chosen to draw the eye and signify urgency, without overshadowing the importance of the content.
This project focuses on the creation of a poster series that serves as a catalyst for change in public health perception and behavior. It specifically addresses the pervasive issues of obesity and unhealthy dietary habits, utilizing striking visual narratives to capture attention and incite proactive steps toward enhanced nutrition and overall wellness.
The underlying philosophy of this project is centered on the belief that design has the responsibility and the power to shape society's health choices. By employing visual communication as a bridge between knowledge and behavior, the posters aim to dismantle ignorance and build a more health-conscious community.
"Incredibly talented and organised! We're so pleased with videos and photos for our marketing campaign!"
In'N'Out Autocentres