The challenge was to create a different, new and compelling store concept that has never been done before in the Decathlon UK.

Expertly designed, unbeatable value products needed to fuel the space and keep sport obsessed people engaged with the sport, city, brand and products. A new merchandising concept in the store will allow to highlight the best that Decathlon has to offer, providing customers with a quality experience.

My role in this project was to provide design proposals for some areas of the store as well as create various POSes and light-boxes. Key highlights we have been working on while creating this project - expose products benefits, technical information and warranties policy.

The reimagined Decathlon Bromley store is envisioned to be a catalyst for community engagement, sparking a heightened passion for sports among locals. With a design that encourages active participation and product discovery, the store aims to fulfill Decathlon's mission of making sports accessible to all.